Kreatives Unternehmertum is a non-profit, impact-oriented educational organization that operates at the interface between people, society and entrepreneurship. KU conducts research on this, offers a variety of educational programs and awards the so-called KU-Macher_innen scholarships. The organization pursues the goal of supporting existing companies and aspiring entrepreneurs so that they can actively shape society with their business models and ideas – in other words: shaping society!

KU is explicitly dedicated to the so-called “doers” and thus means prospective entrepreneurs who have a strong personal relationship with their business idea and want to implement it in order to offer added value to our society. Makers are supported in realizing their ideas for a livable future with non-profit funding programs and formats, access to the KU ecosystem, and visibility on KU communication channels.

KU support is provided through grants. These include a one-year development program consisting of coaching, mentoring and networking. The basis of this program is the resonance culture theory developed by KU, which focuses on the entrepreneurial potential development of the scholarship holders. The individual support formats promote the doers on the three levels of their activities: personally, collectively and entrepreneurially. The focus of the support of KU is therefore also on accompaniment: KU accompanies and the fellows shape. The latter enjoy maximum flexibility and freedom in the implementation of their business idea.